|
In the airline industry, ancillary revenue is revenue from non-ticket sources, such as baggage fees and on-board food and services, and has become an important financial component for low-cost carriers (LCCs) in Europe, North America and other global regions. Ancillary revenue has been defined as, “Revenue beyond the sale of tickets that are generated by direct sales to passengers, or indirectly as a part of the travel experience.”〔"Ancillary Revenue Conference Preview 2007 Preview", September 2007, OnBoard Services Magazine - Worldwide〕 Ancillary revenue has been further defined to include these categories: à la carte features, commission-based products, and frequent flier activities.〔“Buckle Your Seat Belts - Airline Executives Predict More Fees and Plan to Sell More Services via Their Web Sites”, Report dated August 17, 2007, IdeaWorksCompany.com〕 ==History and rationale== The most aggressive proponent of ancillary revenue development within Europe has been Europe’s largest low fare airline, Ryanair. The airline uses commissions from sources such as pay-per-view entertainment, onboard shopping, internet gaming, car hire and hotel bookings to eventually offset reduced ticket costs. 〔“Flying for Free on Ryanair”, BBC News, May 13, 2001.〕 Increase in the price of jet fuel has greatly impacted the economics of the airline business with oil prices near 100 US dollars per barrel during late 2007. Citing ancillary services, ryanair quoted profits due to a combined 20% growth in passenger volumes, a 1% decline in yields, and ancillary revenues growth of 54%. Ancillaries were stated to account for approximately 16% of total revenues. The following lists total ancillary revenue reported by these airlines for fiscal year 2006: easyJet €189,476,508,〔easyJet 2006 Annual Report (fiscal year ends September 30)〕 Aer Lingus €63,407,000,〔Aer Lingus 2006 Annual Report〕 SkyEurope €10,827,000,〔SkyEurope 2006 Annual Report and the Financial Report Presentation for the 3rd Quarter of fiscal year 2007〕 AirAsia (Malaysia) €22,713,479.〔and Air Asia Fiscal 2007 from Fourth Quarter 2007 Results dated 30 August 2007〕 According to a study published by Amadeus and IdeaWorks, airlines’ ancillary revenues will increase from $ 13.5 billion in 2009 to $22.6 billion in 2010. In 2009 United Airlines had a total of about $ 1.5 billion in ancillary revenues; for many airlines ancillary revenues accounted for a huge part of their total revenues, like Allegiant (29.2%), Spirit Airlines (23.9%) and RyanAir (22.2%). 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Ancillary revenue」の詳細全文を読む スポンサード リンク
|